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When does a business fail? When customers aren’t happy? A product or service isn’t delivered on time? Poor workmanship? Or does it fail when there’s a lack of systems or businesses just stopped paying their bills?

All of the information you need to make decisions for your business can be found in your numbers.

Do you feel stuck in your business? Are you experiencing the same level of profits and growth? Have you ever asked yourself why?

In the first part of this series, we talked about the differences between short-term cash flow issues and long term profitability, and a big part of that was the role that cash rules play in the financial health of our business.

Lyndsay Fox, the billionaire founder of Linfox and one of the richest men in Australia, once said that “Cash to a business is like the blood in our veins. Without it, you’re dead.”